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PORTADA’S 2015 PANREGIONAL REPORT is out! Market to grow to US$ 611 million...
Portada's 2015 Panregional (Latin American) Advertising and Media Report is out! Portada expects the Panregional Advertising and Media sector to grow at an annual compounded rate of 4.2% until 2018 to...
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Xavier Mantilla to lead Gravity4’s LatAm Expansion
WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until recently Mantilla worked as SVP at UM in New...
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Brazil and Mexico are among the top 5 Global Branded Entertainment Markets
What: Brazil and Mexico are among the top 5 Branded Entertainment Markets in the World and among the fastest growing Global Product Placement markets, according to the just released PQ Media Global...
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#Portadalat Speaker : Genomma Lab’s Ruben Leo Sarmiento on the Strategy of...
In our first Interview with a Speaker of our upcoming #Portadalat (the Latin American Advertising and Media Summit and Online Video Forum in Miami on June 3-4), we talk to Ruben Leo Sarmiento,...
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#PortadaLat Awards: Top Panregional Advertising Campaign: Check out the...
Who will be the Winners of the Award for the Top Panregional Advertising Campaign?We will find out at #PORTADALAT on June 3-4! Check out the Candidates. The Latin Recording Academy 15th Annual...
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#PortadaLat Awards: the Top Content Marketing Campaign finalists are…
Take a look at the Top Content Marketing Campaign finalists. The Award Winner will be announced at the Award Ceremony during #Portadalat in Miami on June 3-4. Havas Media International/ Carolina...
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Copa America Ad Sales according to ESPN, Facebook and Futbol Sites
Copa America, taking place in Chile from June 11 until July 4 with the participation of soccer giants Brazil, Argentina, Uruguay and Mexico is the main international soccer event being played in the...
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Panregional Publishing: COSAS Magazine’s 5 Country Approach
In the first article of our new series about the latest trends and actors in panregional digital and print publishing, we talk to Cosas, the publisher of COSAS magazine and several brand extensions....
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A Look into Claro’s and Latin Grammy’s Panregional Partnership
The Latin Recording Academy, (LARAS ) the producer and owner of the Latin Grammy Award brand, recently struck a partnership with Latin American Telco Claro Americas, which is part of America Movil and...
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Publisher Profile: How Grupo Cerca Caters to Central America and Beyond…
San Jose, Costa Rica based, Grupo Cerca has been a pioneer in Central American media. It can be said that the company founded 11 years ago by Argentinean entrepreneurs Marcelo Burman and Damian...
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2015 LatAm Marketing Highlights According to Estée Lauder, Viacom, Starcom,...
Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia...
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